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TBWAChiatDay, Los Angeles

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Fox Sports “Iron” (00:30)# This spot demonstrates in highly graphic fashion just how much a hockey championship can toughen some people. The more matches they watch, the tougher they get. Who cares if their elbow gets stuck to the hot iron or a dart gets lodged in their neck? Tough guys certainly don’t! Gold Lion at Cannes.

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Fox Sports "Iron" (00:30)# This spot demonstrates in highly graphic fashion just how much a hockey championship can toughen some people. The more matches they watch, the tougher they get. Who cares if their elbow gets stuck to the hot iron or a dart gets lodged in their neck? Tough guys certainly don't! Gold Lion at Cannes.

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