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Francine

TBWA, Paris

[2.93.094]

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Francine “Les Feés” + “Le ogre” [00:30]# Once you discover Francine flour you forget everything else. This is demonstrated in these commercials through fairy tale characters filmed in a wonderfully eccentric manner. In the first spot, a group of fairies discover a frog wearing a crown hopping through their castle. In their hot pursuit of this supposedly charmed prince, they come across a package of Francine flour and decide to prepare themselves some “crepes” instead. In the second commercial it is the famous ogre who has just abducted a “bed ful” of little boys, but when he discovers Francine in one of the cupboards he decides to feed them strawberry cake instead of eating them.

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Francine "Les Feés" + "Le ogre" [00:30]# Once you discover Francine flour you forget everything else. This is demonstrated in these commercials through fairy tale characters filmed in a wonderfully eccentric manner. In the first spot, a group of fairies discover a frog wearing a crown hopping through their castle. In their hot pursuit of this supposedly charmed prince, they come across a package of Francine flour and decide to prepare themselves some "crepes" instead. In the second commercial it is the famous ogre who has just abducted a "bed ful" of little boys, but when he discovers Francine in one of the cupboards he decides to feed them strawberry cake instead of eating them.

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