Frauenzentrale
Publicis, Zurich
[5.15.006]
More Info
Left: Headphones. – Right: Headphones (with German female suffix “-in”).
(In German, the female version of a word is often formed by adding the suffix “-in.”)
Campaign by the Frauenzentrale Zurich highlighting the issue of gender inequality and the fact that women in Switzerland still earn 20 percent less than men for exactly the same work.
- Client Frauenzentrale
- Ad Agency Publicis, Zurich
- Creative Director Thomas Wildberger , Urs Schrepfer
- Art Director Raphael Graber , Daniel Ahrens
- Copywriter Jan Kempter
- Photographer Felix Streuli
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