French Connection: “The Man” [01:00]# Two highly aesthetic and very ironic black-and-white commercials for UK fashion retailer French Connection, which is once again in search of an image makeover. In the first sixty-second spot, a VO asks why this independent woman is so incredibly attractive to men. Is it the flowery dress she’s wearing? In the second, the VO, observing a big bearded man, remarks that it is not only his laugh and the way he talks that make the guy the way he is. No, it is his double-stitched, logo-free cotton shirt and his complete lack of knowledge about sequins.