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![French Connection: "The Woman" [01:00]# Two highly aesthetic and very ironic black-and-white commercials for UK fashion retailer French Connection, which is once again in search of an image makeover. In the first sixty-second spot, a VO asks why this independent woman is so incredibly attractive to men. Is it the flowery dress she’s wearing? In the second, the VO, observing a big bearded man, remarks that it is not only his laugh and the way he talks that make the guy the way he is. No, it is his double-stitched, logo-free cotton shirt and his complete lack of knowledge about sequins.](https://www.luerzersarchive.com/wp-content/uploads/2010/03/44908.jpg)
French Connection
Fallon, London
[3.10.172]
More Info
French Connection: “The Man” [01:00]# Two highly aesthetic and very ironic black-and-white commercials for UK fashion retailer French Connection, which is once again in search of an image makeover. In the first sixty-second spot, a VO asks why this independent woman is so incredibly attractive to men. Is it the flowery dress she’s wearing? In the second, the VO, observing a big bearded man, remarks that it is not only his laugh and the way he talks that make the guy the way he is. No, it is his double-stitched, logo-free cotton shirt and his complete lack of knowledge about sequins.
- Client French Connection
- Ad Agency Fallon, London
- Art Director Selena McKenzie, Toby Moore
- Copywriter Selena McKenzie, Toby Moore
- Production Company OneSix7, London
- Director Damien Laurent, Leila Naaman-Laurent
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