Eating French fries and creating a Spotify playlist? Sounds fun and delicious and is actually a real thing at McDonald’s. In a cool initiative with sound producer Lucha Libre, this campaign invites customers to call up a playlist by placing their McFries on printed outlines on their food trays. Scanning the code onto the app callsl up their own playlist.

Joakim Borgstrom: “I’ve always been told not to play with food. Here is an exception. Just organize your french fries on the tray and unlock Spotify playlists. This is a great example of two brands coming together to create a simple and playful experience for their customers. I tried it and it sounds delicious. Can you pass me the napkins?”