
Friskies Light
DDB, Paris
[4.06.032]
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Friskies Light “Grand Mother” (00:35) #
Gone the years of plenty for cats, as
Friskies – in this latest spot – raises the
curtain on its new “diet” fare. This is all
very much to the liking of the older lady
we meet here. Day and night, she sits in
her rocking chair, knitting and incessantly
watching TV. Chainsaw massacres
and hard-rock concerts – she endures it
all, and doesn’t even manage to get up
from her chair to answer the phone. Yet
not because she is too frail to do so –
but because her fat old tawny tomcat is
sitting on her lap. It seems that someone
here does need to go on a diet.
- Client Friskies Light
- Ad Agency DDB, Paris
- Art Director Benjamin Marchal
- Copywriter Celine Mornet-Landa
- Production Company Les Télécréateurs, Paris
- Director Rafael Fernandez
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