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FRITO LAYS

Kimmelot Los Angeles, Maximum Effort Santa Monica

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FRITO LAYS
Happy Groundhog Lay’s #

With a delightful spin on the iconic 1993 comedy Groundhog Day, actor Stephen Tobolowsky (from the cast of the original movie) finds himself in a time-loop saga of his own. In an eight-
part series, each spot shows him becoming increasingly bewildered by the repetitious cycle of buying a bag of Lay’s potato chips at a supermarket checkout.

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