Fruit by the Foot
Saatchi & Saatchi, New York
[3.10.161]
More Info
Fruit by The Foot: “Replacement” [00:30]# Two lads are squaring up to one another, engaging in “combat” by replacing parts of their opponent with strips of Fruit by the Foot. One of them begins by replacing the other’s shoelaces with Fruit by The Foot, whereupon the other changes the former’s fingers into fruit strips. The attacker then falls to the ground, his bones having just been similarly transformed. To top things off, his DNA is also given a makeover. VO: “Fruit by The Foot. Fruit flavored snacks.“
- Client Fruit by the Foot
- Ad Agency Saatchi & Saatchi, New York
- Art Director Dan Lucey
- Copywriter Michael Illick
- Production Company MJZ, Los Angeles
- Director Tom Kuntz