Fruit of the Loom
Crispin Porter + Bogusky, Boulder
[3.17.123]
More Info
Fruit of the Loom “The Most Epic Soft Story Ever Told”
A man puts paid to the myth that you have to be a softie to get off on Fruit of the Loom’s Eversoft T-shirts. To prove his manliness, he rides astride a grizzly, hauls a truck behind him on a rope, and punches his way through a brick wall. Anybody still in doubt?
- Client Fruit of the Loom
- Ad Agency Crispin Porter + Bogusky, Boulder
- Creative Director Ralph Watson, KT Thayer
- Art Director Donny Brunner
- Copywriter Ryan Contillo
- Production Company Smuggler, Los Angeles
- Director Benjamin Weinstein
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