“The following 30 seconds” + “Soul” [00:30]# Beautiful kaleidoscope images featuring lots of delicious furits. Super: “The following 30 seconds will not inspire violent crime, religious experience, conspicuous consumption. It may however, make you thirsty. Claim: “Fruitopia. For the mind, the body, the planet.” The second spot features more of the same, except that this time the fruit is exclusively of the citrus variety. Super; “Citrus consciousness. If this what it does to your tongue, imagine what it will do to your soul.”