Fuji Instant Camera “Lunch Box”, “Bridge” + “Field Track” [00:30]# This campaign for Fuji Instant cameras features a popular Japanese rock singer who’s known for his outlandishly spiky hairdo and dramatic make-up. The first spot has him furiously pedaling on a bike, trying to catch up with a bus taking his little daughter to school. “Sweet Aki,” he cries, “what are you going to do without your lunchbox?” Just as he is grabbing the range, we hear “Click! Click!” Cut to shot with Fuji Color Instant Camera and snaps of Dad on his bike. More of the unusual family in the “Bridge” commercial: it shows them crossing a rope suspension bridge, with the little daughter eager to get a shot of her father. Unfortunately, she catches her father at the very moment when he falls flat on his face.