Fuji Photo Film, Duesseldorf
Howell Henry Chaldecott Lury & Partners, London
[2.90.103]
More Info
Fuji HG Films “School” [00:30]# A controversial spot for Fuji films. We see an Indian mother waiting in front of her daughter’s school. The other mothers ignore her, even cut her. VO: “We are not concerned about racism. We are not concerned about language barriers. We are not concerned about victimization. Our concern is to make the best film we can so that photographers can change the way people think.” The final frame shows a still shot of the Indian mother kissing her little girl, while a school friend looks on.
- Client Fuji Photo Film, Duesseldorf
- Ad Agency Howell Henry Chaldecott Lury & Partners, London
- Art Director Tim Ashton
- Copywriter Naresh Ramchandani
- Production Company Redwing, London
- Director Les Blair
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