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G Active
TBWA\Chiat\Day, Los Angeles
[6.17.002]
More Info
Curtain up on an athlete consisting of 100 per cent liquid. Drops in the shape of a human figure slowly drip from a entire battery of upturned Gatorade bottles, finally coming together to create a life-size image of someone running, jumping and working out.
Eva Santos: “Spectacular installation that converts drops of Gatorade into the real-time image of an athlete. Simplicity, craft and technology combined to convey the message of a brand that has been as consistent in recent years as Gatorade has.”
- Client Gatorade
- Ad Agency TBWA\Chiat\Day, Los Angeles
- Creative Director Renato Fernandez, Doug Menezes, Bruno Acanfora, Ariel Abramovici
- Production Company Unit9, London
- Director Cole Paviour
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