G Active
TBWAChiatDay, Los Angeles
[6.17.002]
More Info
Curtain up on an athlete consisting of 100 per cent liquid. Drops in the shape of a human figure slowly drip from a entire battery of upturned Gatorade bottles, finally coming together to create a life-size image of someone running, jumping and working out.
Eva Santos: “Spectacular installation that converts drops of Gatorade into the real-time image of an athlete. Simplicity, craft and technology combined to convey the message of a brand that has been as consistent in recent years as Gatorade has.”
- Client Gatorade
- Ad Agency TBWAChiatDay, Los Angeles
- Creative Director Renato Fernandez , Doug Menezes , Bruno Acanfora , Ariel Abramovici
- Production Company Unit9, London
- Director Cole Paviour