Gandhi Bookstores
Young & Rubicam (Y&R), Mexico City
[4.15.162]
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Gandhi Bookstores: “Evolution”# A dusty old bookstore, characters, taken from stories as diverse as Moby Dick or The Man of La Mancha, collide with each other, giving rise to a constant succession of new protagonists.
Pay-off in this spot for the Gandhi Bookstores: One book leads to another.
- Client Gandhi Bookstores
- Ad Agency Young & Rubicam (Y&R), Mexico City
- Creative Director Jose Montalvo, Agustín Vélez, Armando Castelán
- Art Director Francisco Hernández, Tania Ruiz
- Copywriter Alejandro Lugo
- Production Company Árbol Cine
- Director Alejandro Damiani