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Garmin
Volcano, Bryanston, South Africa
[2.10.107]
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Garmin: “Salmon” [01:00]# In this spot for Garmin, the well-known producer of satellite navigation devices, the natural instincts of animals are contrasted with the human need to rely on navigation equipment. This is illustrated with the help of salmon and gnus, who find their way through the underwater world or the wilderness without any such aids. Super: “Nature relies on instinct. For everyone else there’s Garmin. Garmin. You’ll be lost without it.”
- Client Garmin
- Ad Agency Volcano, Bryanston, South Africa
- Art Director Francois Boshoff
- Copywriter Tasha Hodgson
- Production Company Egg, Cape Town
- Director Slim