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Gatorade
TBWA\Chiat\Day, Los Angeles
[5.19.052]
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Gatorade “Make Your Rival Your Fuel”#
Everyone needs something that motivates them to keep going and keep getting better. In this ad, J.J. Watt advises young athletes to find motivation through a rival.You know, someone who will kind of scare you into becoming the version of yourself you aspire to be. In this spot, Gatorade showcases moments from famous rivalries like the Chicago Bears vs. the Green Bay Packers and Magic Johnson vs. Larry Bird. Payoff: “Eventually the rivalries will foster respect, admiration and raise your game.“
- Client Gatorade, Gatorade, Gatorade, Gatorade
- Ad Agency TBWA\Chiat\Day, Los Angeles
- Creative Director Mark Peters, Mark Peters, Renato Fernandez, Renato Fernandez, Doug Menezes, Doug Menezes
- Art Director Paulo Cruz, Paulo Cruz, Bruno Regalo, Bruno Regalo
- Copywriter Adam Aceino, Adam Aceino
- Production Company Park Pictures, Park Pictures
- Director AG Rojas, AG Rojas
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