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TBWA\Chiat\Day, Los Angeles

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Gatorade “Make Your Rival Your Fuel”#
Everyone needs something that motivates them to keep going and keep getting better. In this ad, J.J. Watt advises young athletes to find motivation through a rival.You know, someone who will kind of scare you into becoming the version of yourself you aspire to be. In this spot, Gatorade showcases moments from famous rivalries like the Chicago Bears vs. the Green Bay Packers and Magic Johnson vs. Larry Bird. Payoff: “Eventually the rivalries will foster respect, admiration and raise your game.“

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Gatorade “Make Your Rival Your Fuel”# Everyone needs something that motivates them to keep going and keep getting better. In this ad, J.J. Watt advises young athletes to find motivation through a rival.You know, someone who will kind of scare you into becoming the version of yourself you aspire to be. In this spot, Gatorade showcases moments from famous rivalries like the Chicago Bears vs. the Green Bay Packers and Magic Johnson vs. Larry Bird. Payoff: “Eventually the rivalries will foster respect, admiration and raise your game.“

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