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Gatorade

FCB, Chicago

[3.98.103]

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Gatorade “Green Jello”, “Toaster”, “Time Bomb” [00:30]# An unusual advertising approach for Gatorade, which used to e positioned in a very sports-related kind of manner. Here we see colourful images which look like excerpts from some “alternative” videoclip and have a black woman dispense rather funny advice on the soundtrack. Pay-off: “Life is a sport. Drink it up. Gatorade.”

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Gatorade "Green Jello", "Toaster", "Time Bomb" [00:30]# An unusual advertising approach for Gatorade, which used to e positioned in a very sports-related kind of manner. Here we see colourful images which look like excerpts from some "alternative" videoclip and have a black woman dispense rather funny advice on the soundtrack. Pay-off: "Life is a sport. Drink it up. Gatorade."

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