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General Electric

BBDO, New York

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General Electric: “The Boy Who Beeps”# A young lad has an inborn speech impediment yet it emerges that the beeps he emits can, in quite amazing fashion, control electronic devices, attracting the interest not only of the corporate sector but also that of a certain young girl. Pay-off: When you speak the language of
i ndustry, the conversation can change the world.

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General Electric: “The Boy Who Beeps”# A young lad has an inborn speech impediment yet it emerges that the beeps he emits can, in quite amazing fashion, control electronic devices, attracting the interest not only of the corporate sector but also that of a certain young girl. Pay-off: When you speak the language of i ndustry, the conversation can change the world.

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