General Mills Inc., Minneapolis
Publicis Modem, New York
[6.11.112]
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Fiber One: “Cheech & Chong’s Magic Brownie Adventure” [02:35]# Cheech & Chong, a US comedy duo from the 70s and icons of the hippie era, are traveling the country in their hippie bus to sell “Magic Brownies.” As it happens, however, these are high in fiber only.
- Client General Mills Inc., Minneapolis
- Ad Agency Publicis Modem, New York
- Art Director Jonathan Goldberg
- Copywriter Chris Stevenson
- Production Company Independent, Santa Monica
- Director Danny Leiner
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