General Motors
Sancho BBDO, Bogotá
[2.18.040]
More Info
Chinese-influenced typography: Goodbye.
That’s what they tell you when you call to claim a service they promised you.
Pay-off: No Chinese tales for your business.
Campaign promoting the after-sales benefits of Chevrolet by drawing attention to the problems and possible negative responses of Chinese competitors.
- Client General Motors
- Ad Agency Sancho BBDO, Bogotá
- Creative Director Andrés Estrada , Kendall Ocampo
- Art Director Christian Avendaño Cendales
- Copywriter Germán Mendez
- Digital Artist Andrés Moreno
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