Generale d?Optique
Ailleurs Exactement, Paris
[6.09.030]
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Generale D’Optique: “Les Afficheurs” [00:30]# Two guys are busy pasting new posters on a railway station platform. When one of them turns around, he notices the displeased look on the faces of the people standing on the opposite platform. Quickly, they hang up a different poster – yet the crowd remains dissatisfied. Not until they put up the poster for optician Generale D’Optique are they able to conjure a smile onto their faces. Super: “The end of expensive specs.”
- Client Generale d?Optique
- Ad Agency Ailleurs Exactement, Paris
- Art Director Jean Letellier
- Copywriter Marc Sinegre
- Production Company 1/33 Productions, Suresnes
- Director Luke Forsythe