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Gerber
FCB, New York
[2.10.116]
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Gerber: “United Babies” [00:30]# Gerber, a producer of infant formula and food for toddlers, features pictures of pretty laughing children in this spot using stop-motion animation to spread a cheerfully upbeat message. Viewers are also shown the passage of a child from being a babe-in-arms to a five-year-old, with a voice from the off explaining how important nutrition is in the first five years of a child’s life.
- Client Gerber
- Ad Agency FCB, New York
- Art Director Terri Meyer, Keith Loell
- Copywriter Sandy Greenberg, Rob Rooney
- Production Company Bob Industries, Santa Monica
- Director Phil Harder
More: FCB New York
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