ghd
RKCR/Y&R, London
[2.10.121]
More Info
ghd: “Fairytales” [00:30]# ghd, a manufacturer of hair straighteners, takes a fairy-tale approach in this modern take on the story of Rapunzel. The proud knight discovers the fair maiden, apparently held prisoner in the tower, and hurries to the rescue on his motorbike. After having first had to deal with a monster bird, he climbs up the perfectly styled hair – only to find that the room in the tower is empty. Rapunzel, meanwhile, has slunk away and is now grabbing herself the knight’s motorcycle. Super: “You can do anything with your hair.”
- Client ghd
- Ad Agency RKCR/Y&R, London
- Art Director Steve Williams
- Copywriter Adrian Lim
- Production Company HSI, London
- Director Eric Hillenburg