Gilette “The Best A Man Can Get”#
When a brand loudly and profoundly rethinks its own iconic strapline, there is surely something big in the pipeline. As indeed is the case in this ad in which “The Best A Man Can Get,” which debuted during Super Bowl back in 1989, is questioned and adapted to today’s world. The spot touches on topics ranging from predatory and patronizing men of all ages through to real and virtual bullying, sexual harassment, misogyny, etc. In the process, the classic brand statement is turned into a question: “Is this the best a man can get?”