GIV
Ogilvy & Mather, São Paulo
[4.15.060]
More Info
My measurements are 40 x 60 centimeters.
I was printed on high brightness paper and my
weight is 250 grams. I’m just like any other poster.
Except for one thing: I’m HIV positive.
It’s exactly what you’ve just read. I’m living with the virus.
I carry an actual HIV positive drop of blood.
At this point, you may be taking a step back
wondering if I offer any danger. My answer is: no way.
HIV can’t survive outside the human body for more than
one hour. Therefore, the blood that I carry is harmless.
Just as living with someone who is HIV positive …
Ad by GIV, a group campaigning for the
rights of people living with HIV and Aids.
- Client GIV
- Ad Agency Ogilvy & Mather, São Paulo
- Creative Director Paulo Coelho
- Art Director Rafael Oliveira , Bruno Mazzotti
- Copywriter Patrick Matzenbacher , Vinícius Fernandes