Global Pride on Animal Crossing
We Are Social, Singapore
[3.20.002]
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A successful integration of the Nintendo game “Animal Crossing” into an LGBTI+ campaign, in which the Global Pride Parade was held on a virtual island. Activities such as a rainbow march, a hall of fame, a club and a catwalk were showcased, as well as a range of Pride-friendly clothing options that can be worn in the game.
Edu Pou: “We Are Social Singapore teamed up with Global Pride to promote virtual parades in Nintendo’s hottest social game, keeping the celebrations going despite COVID-19.”
- Ad Agency We Are Social, Singapore
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