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JWT (J. Walter Thompson), Milan

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Goal Reporter “Exorcism” (00:50) #
The exorcism is in full swing. The Italian
mama – a priest is here trying to
restore to reason with various liturgical
formulas – is speaking in a terrifyingly
deep voice. But might there be something
else taking over besides Satan? Or
why else should her rants sound like a
football commentator documenting a
soccer match? Which is a lot more interesting
for the priest, too, who is an avid
soccer fan and would love to know the
match results. The spot is promoting a
radio station’s live football reports
which are broadcast on Sundays.

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Goal Reporter “Exorcism” (00:50) # The exorcism is in full swing. The Italian mama – a priest is here trying to restore to reason with various liturgical formulas – is speaking in a terrifyingly deep voice. But might there be something else taking over besides Satan? Or why else should her rants sound like a football commentator documenting a soccer match? Which is a lot more interesting for the priest, too, who is an avid soccer fan and would love to know the match results. The spot is promoting a radio station’s live football reports which are broadcast on Sundays.

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