Golin Harris/Cadbury
Hirsch & Mann, London
[2.14.002]
More Info
An amusing fashion creation designed to visualize the sense of happiness experienced when eating Cadbury’s chocolate.
Dominic Goldman:: “Cadbury has created an interactive jacket that responds and lights up as the wearer eats chocolate. The jacket was intended to amplify the joy experienced by a person as he or she enjoys two different
flavors of Cadbury chocolates. The technology uses Raspberry Pi controllers. The coat is triggered to light up when a sensor picks up chocolate traces. A flashing heartbeat then appears in the middle of the jacket, and music
blares out of hidden speakers as confetti explodes out of the coat’s collar.”
- Client Golin Harris/Cadbury
- Ad Agency Hirsch & Mann, London
- Creative Director Daniel Hirschmann
Related Work
[2.14.001]
1/1
[2.14.002]
1/1
[2.14.002]
1/1
[2.14.002]
1/1
Graffiti General
Stéphane Xiberras, Ivan Beczkowski, Rémi Babinet, Loris Cormoreche, Julien Derreveaux, Simon Franckard, Romain Pergeaux
[2.14.002]
1/1
[2.14.002]
1/1
[2.14.002]
1/1
[2.14.002]
1/1
[2.14.002]
1/1
[2.14.002]
1/1
