![Golin Harris/Cadbury](https://www.luerzersarchive.com/wp-content/uploads/2014/02/283243_5_669d75013a4200d77985330c6fb7ea1a.jpg)
Golin Harris/Cadbury
Hirsch & Mann, London
[2.14.002]
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An amusing fashion creation designed to visualize the sense of happiness experienced when eating Cadbury’s chocolate.
Dominic Goldman:: “Cadbury has created an interactive jacket that responds and lights up as the wearer eats chocolate. The jacket was intended to amplify the joy experienced by a person as he or she enjoys two different
flavors of Cadbury chocolates. The technology uses Raspberry Pi controllers. The coat is triggered to light up when a sensor picks up chocolate traces. A flashing heartbeat then appears in the middle of the jacket, and music
blares out of hidden speakers as confetti explodes out of the coat’s collar.”
- Client Golin Harris/Cadbury
- Ad Agency Hirsch & Mann, London
- Creative Director Daniel Hirschmann
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