The time around Christmas is all about forgiveness and putting aside differences. To reflect that sentiment and – perhaps – in a rather special pitch of its own, Barton F. Graf decided to apologize to various New York agencies and agency people that it supposedly offended or poked fun at during the past year. In a funny three-and-a-half-minute video, we see Gerry Graf – aka Jerry Graph – touring agencies to hand out cakes as apologies.

Juan Pena & Richard Casal: “How do you make a statement about the power and personality of your agency in the cluttered world of agency holiday cards? By apologizing. To every agency and person in advertising you’ve offended. Which links back to all the history of parody videos that BFG has done over the years. Smart and witty. Refreshingly good in a category that feels saturated with the same.”