Goodwill International “Get It”#
This campaign was made to make shopping at Goodwill more attractive and with that, allow them to support the organization’s mission of job placement and training in local communities. We see a woman shopping at one of Goodwill’s thrift stores. After she picks up a teapot, a fellow shopper tells her to just “get it“. It seems that she is watched by a lot of people, all urging her to buy the item she is holding. After she puts it back everyone is disappointed but then she buys it and everyone cheers loudly.