Goodyear
McCann Erickson, Sao Paulo
[6.04.008]
More Info
This campaign for Goodyear tyres uses diminutive forms of famous Brazilian mountains otherwise considered daunting by
motorists. Claim: Goodyear’s Wrangler range. Made to overcome nature’s little obstacles.
- Client Goodyear
- Ad Agency McCann Erickson, Sao Paulo
- Art Director Alexandre Silveira
- Copywriter Marcos Teixeira
- Photographer Hilton Ribeiro
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