Swift, Portland
[4.19.037]
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Google Assistant “#HeyMom”#
Right on cue for International Mother’s Day on May 12th came this Google spot taken from the real life of every mother. It opens on kids of all ages screaming out for their moms – “Hey Mom!” – in the same frequency as people scream out “Hey Google!” when seeking help. A heartwarming ad showing moms being asked about lunch, dealing with laundry and infections, answering questions on myriad subjects, etc., it is designed to show that moms are the original helpers but that, now, there is Google’s Home Hub to help share the load. Happy Mother’s Day!
- Client Google
- Ad Agency Swift, Portland
- Creative Director Don Shelford
- Art Director Ani Djaferian
- Copywriter Jonathan Marshall
- Production Company Division7
- Director Lloyd Lee Choi