Google Creative Lab, London
Rafael Rozendaal, Rami Niemi, Weir+Wong
[4.13.002]
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To be able to play Google Chrome’s Super Sync Sports, gamers have to get their mobile device synced with the computer. This
turns the cell phone/pad into a joystick that can be used to make one’s avatar step up to the plate and compete with the others
in running, swimming, and cycling. Multiplayer-enabled!
Riccardo Giraldi: “A brilliant experiment from Google to promote Chrome’s unique features. Second-screen interaction
hasn’t really blossomed yet. But the technology is there, and this super nice example from Google reminds us
of its possibilities. We’ll start seeing some more interesting applications for second screen in the near future.”
- Client Google Creative Lab, London , Google Chrome
- Creative Director Rafael Rozendaal
- Illustrator Rami Niemi
- Production Company Weir+Wong