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Google, New York

Google Creative Labs, Mountain View, California

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Google investigates the question: “What happens when I send an email?” Attractive graphics and animations are used to trace
the path taken by the email as it travels from one’s own account to that of the recipient, with all the stations along the way being
explained. Naturally, this applies to Google emails only.

Calle Sjoenell: “Interesting way to tell the story of an email and what Google is doing in that everyday process,
combining learning and branding in one go.”

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Google investigates the question: “What happens when I send an email?” Attractive graphics and animations are used to trace the path taken by the email as it travels from one’s own account to that of the recipient, with all the stations along the way being explained. Naturally, this applies to Google emails only.

Calle Sjoenell: “Interesting way to tell the story of an email and what Google is doing in that everyday process, combining learning and branding in one go.”

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