Google is adding new ways to help users find and support Black-owned businesses. US merchants with a verified Google Business Profile could add a Black-owned business attribute to their profile so customers can see that it’s Black-owned when they find that business through Google Search and Maps.

Luis Gaitán: “The kind of ideas one can’t believe it wasn’t done before, but that was also totally in momentum considering all the Black Live Matters events in the US. And at the same time so simple: giving visibility to black-owned businesses through Google Search and Maps.”