![Graffiti General](https://www.luerzersarchive.com/wp-content/uploads/2014/02/283155_5_97adbef63699edf5f085fc2b6e7f7e5e.jpg)
Graffiti General
[2.14.002]
More Info
A tribute from the BETC agency in Paris to the graffiti in the vacant former Magasins Généraux building, which is to be their new office premises, before conversion work began. The complete building and its contents have been meticulously inventoried on this website.
Dominic Goldman:: “I can finally avoidthe inconvenience of being arrested, or the freezing cold, with this clever and
innovative site allowing people the chance to explore an abandoned building in Paris through smart technology and to express their creativity in safety.”
- Client Graffiti General
- Creative Director Stéphane Xiberras, Ivan Beczkowski, Rémi Babinet
- Art Director Loris Cormoreche, Julien Derreveaux, Simon Franckard
- Copywriter Romain Pergeaux
Related Work
Lurzer’s Archive
Log In1/ 0
Images
Prev
Next
Graffiti General
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.