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Granada

McKim Advertising, Toronto

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Granada Home Entertainment “Nodding Off” [00:30]# Camera position inside a TV set looking outside. Sitting on a sofa and seemingly nodding off are a man and his equally hefty bulldog. The picture is bad, grainy, black-and-white. Furthermore, it is jumping which is another reason why these two seem to be nodding. VO tells us that at “Granada” you can rent to own a brand-new TV and/or a VCR at an extremely reasonable price. Shortly the picture we see changes from black and white to color and some life seems to be stirring in the two viewers. Then we return to the lousy black-and-white picture. Since it is jumping even more erratically now, the VO’s question, “Isn’t it time you came to Granada?” is met with enthusiastic nods of approval.

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Granada Home Entertainment "Nodding Off" [00:30]# Camera position inside a TV set looking outside. Sitting on a sofa and seemingly nodding off are a man and his equally hefty bulldog. The picture is bad, grainy, black-and-white. Furthermore, it is jumping which is another reason why these two seem to be nodding. VO tells us that at "Granada" you can rent to own a brand-new TV and/or a VCR at an extremely reasonable price. Shortly the picture we see changes from black and white to color and some life seems to be stirring in the two viewers. Then we return to the lousy black-and-white picture. Since it is jumping even more erratically now, the VO's question, "Isn't it time you came to Granada?" is met with enthusiastic nods of approval.

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