Archive

Shop

Greenpeace

Ogilvy & Mather, Beijing

[5.09.138]

More Info

Greenpeace: “Coal Story” [01:00]# This spot, animated in the form of charcoal drawings, charts the dramatic effects the burning of coal has on the environment, and thus on people, by focusing on the vicious circle in which we find ourselves: the more the world develops, the more coal is needed, and the more the environment is harmed as a result. That’s why it is time to switch to alternatives. Greenpeace is here seeking to make viewers aware of the fact that coal is the dirtiest and most environmentally damaging type of fuel. Super: “Coal takes more than it gives. Greenpeace.”

More: Ogilvy & Mather Beijing

More: Greenpeace

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Greenpeace

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
Greenpeace: "Coal Story" [01:00]# This spot, animated in the form of charcoal drawings, charts the dramatic effects the burning of coal has on the environment, and thus on people, by focusing on the vicious circle in which we find ourselves: the more the world develops, the more coal is needed, and the more the environment is harmed as a result. That’s why it is time to switch to alternatives. Greenpeace is here seeking to make viewers aware of the fact that coal is the dirtiest and most environmentally damaging type of fuel. Super: “Coal takes more than it gives. Greenpeace.”

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.