Greenpeace
Leo Burnett, Hong Kong
[4.11.093]
More Info
You’re not just driving the kids, you’re driving shrinking icecaps. Pay-off: Every day, cars speed up global warming by emitting 2,992 tons of greenhouse gasses. Give the earth a break on Car Free Day this September 22. Campaign to promote Car Free Day from Greenpeace, which seeks to change people’s driving habits by – as the name suggests – getting them to stop driving for a day.
- Client Greenpeace
- Ad Agency Leo Burnett, Hong Kong
- Art Director Brian Ma, Kenny Ip, Nicky Sun
- Copywriter Alfred Wong, Joey Chung, Wen Louie
- Illustrator Matt Johnstone
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