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Greenpeace / In-House, London

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Greenpeace “Breathe” (01:00) #
The car as status symbol is the subject of
this new spot for Greenpeace. The protagonist
draws the hostility of his colleagues
due to the fact that his car is a pointer to
his lack of environmental awareness: the
barely audible greeting, coffee served with
spit in it, or the table for him alone in the
canteen. Just what they really think of
him is scrawled on the dusty windshield
of his big gas-guzzling all-terrain vehicle.

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Greenpeace “Breathe” (01:00) # The car as status symbol is the subject of this new spot for Greenpeace. The protagonist draws the hostility of his colleagues due to the fact that his car is a pointer to his lack of environmental awareness: the barely audible greeting, coffee served with spit in it, or the table for him alone in the canteen. Just what they really think of him is scrawled on the dusty windshield of his big gas-guzzling all-terrain vehicle.

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