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Gucci
REM, Rome
[3.09.120]
More Info
Gucci: “Flora” [00:20]# A fascinatingly produced spot for the new fragrance from Gucci. It is the work of one of the heroes of the music video scene, Chris Cunningham. Australian model Abbey Lee is seen standing in a field carpeted with flowers enjoying the scent of one of the thousand blooms when a sudden gust of wind blows through her hair and the meadow. Gyrating her body, she appears to be in control of the wind, an ability that prompts the flowers to imitate the movements of her body and to dance to the same rhythm. The soundtrack is an interesting take – in fact a version created by the director himself – on the Donna Summers hit “I Feel Love.”
- Client Gucci
- Ad Agency REM, Rome
- Art Director Riccardo Ruini
- Copywriter Riccardo Ruini
- Production Company Filmmaster, Roma, RSA, London
- Director Chris Cunningham
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