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Guhl

David+Martin, Munich

[3.22.078]

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GUHL
Genuinely Close # This tender spot for German hair care brand Guhl examines different individuals from all walks
of life showering while softly singing the lyrics
to Haddaway’s 1993 hit “What Is Love”. These intimate moments mixed with the emotional lyrics create a sense of poignancy and connection for the brand.

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GUHL Genuinely Close # This tender spot for German hair care brand Guhl examines different individuals from all walks of life showering while softly singing the lyrics to Haddaway’s 1993 hit “What Is Love”. These intimate moments mixed with the emotional lyrics create a sense of poignancy and connection for the brand.

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