“Fishing” [01:00]# This latest addition to the successful new series of black and white Guinness commercials shows images of crowds of people dancing and lying on the beach that fade into shots of squirming maggots and then set off these images of congestion with tranquil shots of a man fishing. Super: “Fishing is complete and utter madness. – Spike Milligan.” Pay-off: “Not everything in black and white makes sense.”