Guinness
Abbott Mead Vickers (AMV) BBDO, London
[1.03.018]
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Guinness “Lava” (01:02)#
Guinness uses this spectacular commercial to show us that, if you believe in it, you are capable of doing quite literally anything. As in the case of this spot, where a village is reduced to smouldering ruins following a volcanic eruption. But should one stand idly by and watch the good beer be ruined? No way! Joint winner with Stella Artois’ spot “Doctor” (Luerzer’s TV Archive 2/02) for films in the Alcoholic Beverages category at the Epica Awards.
- Client Guinness
- Ad Agency Abbott Mead Vickers (AMV) BBDO, London
- Art Director Michael Durban
- Copywriter Tony Strong
- Production Company Outsider, London
- Director Rupert Sanders
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