
Guinness
Ogilvy UK, London
[3.97.086]
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Guinness “Strange but Untrue” [01:00]# Random statistics are accompanied by various scenes in black and white.
We learn that 88% of clowns never fall in love, or that 36% of strippers had a convent education. Putting these statements into perspective, Vic Reeves is quoted saying that 88.2% of statistics are “made up on the spot.” Nevertheless, the last shot of a pint of Guinness suddenly interrupted by a picture of a woman is tongue-in-check reference to the stated fact that men think about sex every six seconds. Pay-off: “Not everything in black and white makes sense.”
- Client Guinness
- Ad Agency Ogilvy UK, London
- Art Director Clive Yaxley
- Copywriter Jerry Gallaher
- Production Company Gorgeous
- Director Chris Palmer
More: Ogilvy & Mather London
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