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Guinness

Ogilvy UK, London

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Guinness “Strange but Untrue” [01:00]# Random statistics are accompanied by various scenes in black and white.
We learn that 88% of clowns never fall in love, or that 36% of strippers had a convent education. Putting these statements into perspective, Vic Reeves is quoted saying that 88.2% of statistics are “made up on the spot.” Nevertheless, the last shot of a pint of Guinness suddenly interrupted by a picture of a woman is tongue-in-check reference to the stated fact that men think about sex every six seconds. Pay-off: “Not everything in black and white makes sense.”

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Guinness "Strange but Untrue" [01:00]# Random statistics are accompanied by various scenes in black and white. We learn that 88% of clowns never fall in love, or that 36% of strippers had a convent education. Putting these statements into perspective, Vic Reeves is quoted saying that 88.2% of statistics are "made up on the spot." Nevertheless, the last shot of a pint of Guinness suddenly interrupted by a picture of a woman is tongue-in-check reference to the stated fact that men think about sex every six seconds. Pay-off: "Not everything in black and white makes sense."

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