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Guinness
Abbott Mead Vickers (AMV) BBDO, London
[3.04.123]
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Guinness “Snail” (00:10)#This campaign offers new slants on the famous Guinness spots it quotes from. “Bet on Black” was originally made in 2000, and “Surfer” is widely considered the best spot ever. The campaign is occasioned by the launch of Guinness Extra Cold. Both spots are just about 10 seconds long and offer amusing parodies of the originals. The famous snail is shaking with cold and sneezing while the surfer, still accompanied by the familiar “tick follows tock” soundtrack, looks less than cool while jumping into the freezing waters … Still Guinness – but extra cold.
- Client Guinness
- Ad Agency Abbott Mead Vickers (AMV) BBDO, London
- Copywriter Mark Fairbanks
- Production Company Exposure, Sydney
- Director JJ Keith
More: Abbott Mead Vickers (AMV) BBDO London
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