Guinness “Music Machine” (00:60) #
The spot opens with a stunt performed by
man dressed in white who is executing a
somersault in the air – finally landing with
a “plop!” on a drum. We soon realize that
a whole host of men are performing such
acrobatics, creating rhythmic sounds in
the process. The scene appears to be set
in a vacuum, and it is not until the end
that one sees where the figures actually
are. It is the beer in which they are moving, and their role is to act as the white
head on the top of the dark beer. The spot
ends on an image of three workmates
standing at the bar with a large glass of
GUINNESS of them and the Pay-off “It’s
alive inside. Enjoy GUINNESS sensibly.”