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Guinness

Abbott Mead Vickers (AMV) BBDO, London

[1.08.011]

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Guinness “Tipping Point” (01:00) #
A man in a suit is sitting, concentration
written all over his face, at a domino
table, around him dozens of people
waiting in suspense for him to make his
move. One flip of his finger and an entire
chain reaction is unleashed. It would
appear that the whole village has turned
out for this event in order to help find
things to create this domino effect:
books, boxes, and even cars are
“abused” as domino stones. In a final
“tipping point,” a huge tower of books
shaped in the form of a glass of Guinness
is hit by the domino effect. The spot
closes on the long-running tagline, “Good
things come to those who wait.”

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Guinness “Tipping Point” (01:00) # A man in a suit is sitting, concentration written all over his face, at a domino table, around him dozens of people waiting in suspense for him to make his move. One flip of his finger and an entire chain reaction is unleashed. It would appear that the whole village has turned out for this event in order to help find things to create this domino effect: books, boxes, and even cars are “abused” as domino stones. In a final “tipping point,” a huge tower of books shaped in the form of a glass of Guinness is hit by the domino effect. The spot closes on the long-running tagline, “Good things come to those who wait.”

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