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Guinness

Saatchi & Saatchi, London

[6.08.110]

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Guinness: “Tornado” [01:00]# A whirlwind is sweeping across a field of grain, sucking up the golden ears as it does so. A group of men direct it towards a tree which they then ignite, causing a swirling storm of fire to erupt. This they then direct towards the lake to cool it down, and subsequently towards a machine in which the water masses are concentrated to produce a bottle of Guinness. That, at least, is how the story goes. Tagline: “Guinness. There is greatness in every drop.”

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Guinness: "Tornado" [01:00]# A whirlwind is sweeping across a field of grain, sucking up the golden ears as it does so. A group of men direct it towards a tree which they then ignite, causing a swirling storm of fire to erupt. This they then direct towards the lake to cool it down, and subsequently towards a machine in which the water masses are concentrated to produce a bottle of Guinness. That, at least, is how the story goes. Tagline: “Guinness. There is greatness in every drop.”

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