Guinness: “Brought to Life” [00:90]# This new mega-spot for Guinness features a kind of alternative take on the story of Creation, beginning with the big bang and continuing on through the division of the planet into continents, the formation of coral reefs, and on to the planting of green spaces and the establishment of forests, all of it apparently being the proud achievement of humankind. Finally, the men – and this is quite evidently a man’s world – pat each other on the back while happily admiring their achievements from the top of a mountain, ending on a glass of Guinness and the super “Bring it to Life.”